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DTSTAMP:20100729T134033Z
SUMMARY:Econsultancy - Affiliate Marketing
DESCRIPTION:A well-managed affiliate programme can play a key role in 
 marketing strategies and can offer double-digit increases in sales. Ho
 wever, affiliate marketing, using one website to drive traffic to anot
 her, is frequently overlooked by advertisers because although the prin
 ciples are straightforward putting them into practice can present chal
 lenges.\n\nThis course will outline the strategies, techniques and tri
 cks to achieve an effective level of contribution and offer tips on re
 fining your existing affiliate programme.\n\nWho is the course for?\nC
 lient or agency staff who liaise with affiliate networks or deal direc
 t with affiliates. It will also benefit anyone familiar with the princ
 iples and practice of affiliate marketing who runs, or is planning, an
  affiliate programme.\nHow will I benefit?\nYou will acquire the techn
 ical knowledge to review your existing affiliate marketing programme w
 ith the aim of increasing leads or sales. You will also learn how to s
 elect appropriate affiliate partners and software and maximise the con
 tribution from your super-affiliates.\n\nWhat will I learn?\nYou will 
 gain a practical understanding of all aspects of affiliate marketing f
 rom defining a strategy and setting realistic business objectives to s
 electing and working with an affiliate programme manager and tracking 
 online marketing activities. You will also learn how to review tools, 
 partners and results, for maximum impact, and the best affiliate incen
 tives through a list of the top 10 do’s and don’ts.\n\nWhat will I
  learn?\nThis in-depth course will cover the following topics:\n• Pl
 anning your affiliate programme\n• How to audit an existing affiliat
 e programme\n• Reviewing your toolkit\n• Reviewing your partners a
 nd their results\n• Setting realistic objectives\n\nDefining affilia
 te marketing strategy:\n• Integrating affiliate marketing strategy w
 ith search engine marketing strategy\n• Setting the right affiliate 
 reward levels\n• Alternative approaches to rewarding affiliates (by 
 sale, rejected lead, for example)\n\nWorking with an affiliate program
 me manager\n• Selecting an affiliate programme manager (affiliate ne
 twork)\n• Questions to ask when selecting an affiliate programme man
 ager\n• Benefits and disadvantages of working with more than one net
 work\n\nManaging co-opetition with affiliates\n• Competing for posit
 ion in sponsored search listings\n• Trademark issues in search engin
 e marketing\n• Monitoring affiliate practices and results\n• Worki
 ng with affiliates\n\nSummary\n• The top 10 ‘do’s’ of affiliat
 e marketing\n• The top 10 ‘don’ts’ of affiliate marketing\n\nF
 or more information visit http://www.mediastarz.co.uk/events/econsulta
 ncy-affiliate-2
DTSTART:20090707T230000Z
DTEND:20090708T225900Z
CATEGORIES:training, course
LOCATION:BSG House
WEBSITE:http://econsultancy.com/training/courses/affiliate-marketing
URL:http://econsultancy.com/training/courses/affiliate-marketing
CONTACT:020 7681 4122
ORGANIZER;CN="Louise Addrison":http://www.mediastarz.co.uk/profile/Lou
 iseAddrison
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Louise A
 ddrison":http://www.mediastarz.co.uk/profile/LouiseAddrison
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