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Who's used video on line to promote their clients' brands?

Now that there are so many video sites are out there like Youtube, Metacafe, Videojug etc - has anyone used them to promote their own clients' brands and business? They don't need thousands of pounds to create and the audience is open to all levels of camera work from the sublime to the ridiculous. The amazing thing is that they can help you rank faster in search engines and save you a fortune therefore on paid for promotion Adwords and the like. Any views?

Tags: adwords, brand, clients, engine, google, metacafe, promotion, search, seo, sublime

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Replies to This Discussion

Permalink Reply by TinaTring on September 3, 2007 at 12:35pm: We are looking at this platform more and more for our clients. I agree on their use for driving effective website traffic. I saw a classified site's use of videos the other day and although the quality wasn't great I found I didn't care too much about that, the strong visual and good copy were what I remembered and that's quite refreshing in this plastic-pop type world we live in. Real Ads - Rock!!; ▶ Reply to This

Permalink Reply by Pete Bresser on September 10, 2007 at 11:03pm: Used it for a client to highlight their sustainable conference centre while it was being built. here's the link if you'd like to see it:
Pines Calyx; ▶ Reply to This

Permalink Reply by Pete Bresser on September 11, 2007 at 10:16am: An interesting link from Mashable about tools that 'help' with marketing videos on YouTube.; ▶ Reply to This

Permalink Reply by mike walton on September 11, 2007 at 6:54pm: I have started using video marketing on you tube, early days yet but I know from previous viral marketing activities that if you find something that becomes very popular and carries a marketing message with it, the resulting promotion can be quite awesome.

Of course finding the right vehicle is the difficult part and you may try 20-30 odd before dropping on 1 item that really hits the mark; ▶ Reply to This

Permalink Reply by zoe0113 on September 12, 2007 at 9:26am: I come here by accident. You are all smart webmaster? Can you give me some tips about the dating site agematch.com. I am using it looking for friends. And I met some great people there. Is It trustful?; ▶ Reply to This

Permalink Reply by Michael Johnston on September 12, 2007 at 11:07am: there are a couple of good ones out there

try this to upload and track the differences between about 10 sites at a time
http://www.tubemogul.com/

here is a rundown of what is becoming a broad market
http://b-side.com.sg/blog/2007/08/video_toolbox_150_online_video.html; ▶ Reply to This

Permalink Reply by JonClarke on September 13, 2007 at 8:17am: No one knows of a profile content aggragator like the video TubeMogul above do they? Would save us all a lot of time updating various social networks at once.; ▶ Reply to This

Permalink Reply by Niners on September 14, 2007 at 8:02am: Now that's what I call Video Classified Advertising - I want one!; ▶ Reply to This

Permalink Reply by Adrian Moss on October 3, 2007 at 11:46am: Been using video (and audio) to promote Government Agencies and others for a year or so now - mix of information and education rather than 'marketing'. Still early days but some very interesting results. Also produce a lot of video and audio behind the 'firewall'. ROI is very good. For a number of clients we have built a good regular audience.; ▶ Reply to This

Permalink Reply by JonClarke on October 4, 2007 at 10:38am: This is doing the rounds on so many video sites at the moment, a good use of the medium from Virgin Trains

British Animals Having Too Much Sex, Virgin Trains to the Rescue; ▶ Reply to This