MediaStarz

Advertising & Media Community - Sharing Information - Creating Friends

Information

PinkChip

For the Business Women

Members: 6
Latest Activity: Oct. 14, 2008

Welcome to the PinkChip club

I have formed this club for the women in business today.

As there are so many 'Blue Chip' companies in the leading market today, we as business women should get the word across to them and let them know that as professional business women we have a wealth of knowledge and experience which can contribute and be an asset within the commercial world.

No offence to the gents out there... within the last two decades women have leaped into the forefront of the business arena and are making valuable contributions in many areas of the commercial community, whether it's working for a corporate company or running their own successful business ventures.

So if you are business woman and would like to join the Pink Chip club and contribute in this open forum then please join the club.
All gents also invited, and any help and advice would be great for us women to be more successful.

Discussion Forum

JonClarke

Female Business Directories and Useful Links

Started by JonClarke Jul. 4, 2007.

Comment Wall

Add a Comment

You need to be a member of PinkChip to add comments!

Lisa Connell Comment by Lisa Connell on June 19, 2008 at 10:26am
To whom it may concern,

I am writing to you in the hope that you may be able to help me with my campaign for Brain Tumour awareness through Rent a Date for Charity, a new organisation working in association with Brain Tumour Charities throughout the UK & Worldwide.

Rent a Date for Charity has been set up by me, Lisa Connell after I was diagnosed with an inoperable brain tumour in August 2006 at just 27 years of age. Since my diagnosis I has been working tirelessly to raise funds for and awareness of Brain Tumour Charities. In July 2007 I participated in a 10k run raising over £3000 having been told six months previously that I would never walk again.

I decided that raising money this way was not enough and wanted to create a way of fundraising that would create maximum exposure for the charities and be a lasting legacy. The result of this is Rent a Date for Charity and through this site I have managed to raise over £12,000.

Rent a Date for Charity is a website which people join to be members as either a bidder or a candidate up for auction. The person that bids the highest on a date candidate wins that date. Rent a Date for Charity then donates all the profits to the designated charities each year. Those profits then go towards research supported by brain tumour charities and awareness campaigns organised by Rent a Date for Charity

My drive for the site will be the Celebrity Date Auctions whereby 75% of the Net auction proceeds will go directly to the designated charities. Since launching the site the response has been huge with local and national media already covering my story. Below is a list of the media coverage so far:

TV & Radio
Brain Tumour UK Awareness DVD, London Tonight, LK Today, BBC Radio Bristol, LBC Radio, BBC Radio 5 Live, BBC Radio Somerset
Newspapers & Magazines
The Sun, Look Magazine, All Issues of the Times Group, Enfield independent, Ham & High – Repeat Coverage, LK Today, Bath Chronicle – 2 Publications, ELLE Magazine, Camden Gazette, Woman Magazine, Limited Edition, Weekly News

To raise even more money for Brain Tumour Charities, I am keen to arrange for a number of celebrities to get involved and auction a date or a an experience through the site. The website was officially launched in October 2007 and after three impressive months we closed for Christmas and re-launched again in January 2008 with a whole new brand. So far the Celebrity Dates have been as follows:


Celebrity Dates
Model Sophie Anderton
Actor Jimmi Harkishin (AKA Dev from Coronation Street)
TV Presenter Gary McCausland (Channel Five’s How to be a Property Developer)
TV Presenter and Model Donatella Panayiotou (as seen on Young Posh & Loaded)
Cheryl Baker (Bucks Fizz)
Big Brother Five’s Contestant & Model - Orlaith McAllister
Tim Shieff AKA Livewire – Urban Freeflow Running Team
Actress & Comedienne - Petra Massey


Celebrities Currently up for Auction Include:
Actor (Just recently in Sweeny Todd), Presenter, Voiceover & Extra – Nick Thomas Webster
Dating Coach, Arthur, Broadcaster & Psychologist – Jo Hemmings
Magician - Aladin

Celebrities Dates Coming Soon:
London Lite’s Dating Columnist – Alice Von Simson
TV & Radio Broadcaster – Susan Bookbinder

If you require any further information or would like to get to discuss any PR, Marketing, Events or Advertising issues please use the contact details below.

Many thanks in advance for your support for this fantastic awareness campaign, with your help we will be able to arrange a substantial amount of money for Brain Tumour Charities throughout the UK & Worldwide helping the thousands of people like myself who are affected every year.
OTHER CHARITIES
Rent A Date For Charity are now welcoming all other non brain tumour related charities to the auctions. These charities will benefit from the Celebrity Date auctions only, as the site was primarily set up as a brain tumour awareness campaign. If you would like to nominate a charity of your choice to receive these benefits please contact us for further information. admin@rentadateforcharity.com
I look forward to hearing from you further.

Kind regards

L. Connell

Lisa Connell - Director
Rent a Date for Charity Limited

Office: 020 8368 0486
Mobile: 07903 238 823
Email: lisaconnell@rentadateforcharity.com
Website: www.rentadateforcharity.com
 

Members (5)

JonClarke Monica dani Alasdair Cross Lisa Connell
 
 
 

Captain Kick-Back

Watch This Space!

Lebedev in the Money
It seemed at best an unlikely plan when it was announced last year that Alexander Lebedev and his team intended to move the Evening Standard from paid to free distribution. However after just 9 months the paper has begun making money. Doubling the print costs and bidding farewell to the revenue made from newspaper sales, in the middle of a recession no less, was a tremendously bold move. But research has shown that all those additional copies are actually being read, and the beneficial effect this has had for advertisers has seen the coffers filling up once more.

Captain Kickback says: “with politicians stopping you in the street and patting down your pockets for loose change before taking your shoes and sending you on your way, this switch to free distribution was an intuitive masterstroke. The Standard used to sell 1,600 papers at Oxford Circus on a good day. Today, they can easily give away 20,000 copies there. Although owned and managed by the same team, it’s doubtful that the ailing Independent will follow the Standard into free distribution, but there are bound to be some interesting changes afoot.”

Metr0
Associated spent a day in court recently, taking out an injunction against the humorous politickists who published a spoof version of their free commuter newspaper, Metro. Metr0, as it was called, drew attention to the new government’s stance on immigration law by leading with a fake story that Gordon Brown was being forcibly repatriated to Scotland. 20,000 copies of the paper were given out in central London, none of the paper’s other 32 areas of distribution were targeted.

Ad Decline slowing
Reports on ad spend for the first quarter of 2010 have shown that the news for local newspapers is still bad, but is getting worse slower than it has been of late. The amount spent on local press advertising Jan-March was 5.2% down on the same period last year. So far, so bad, but if you consider that Oct-Dec 2009 was 14.1% down on Oct-Dec 2008, things suddenly start to look like they might be bottoming out.

Captain Kickback says: “much of this almost-improvement will be due to classified advertisers finding the money once more to do more than just pay the wage bill and hope that nobody asks for the rent, however media mix is also playing a part here. Over the last 2-3 years many advertisers will have eschewed print media in favour of an entirely digital campaign. Now that the budget allows it, many will now be recognising the value of a more varied schedule.”

6Music
No real news for advertisers here you might think, but BBC 6Music’s 11th hour rescue is solid news for DAB broadcasting. The BBC’s commitment to raise the station’s profile and listener base rather than close it down is shoe in foot with the government re-opening discussions on a switch off date for FM broadcasting: if we are all finally going to make the switch to DAB, the Beeb will have a vital role to play in creating and promoting DAB content worth listening to. The station’s survival could also be seen as a victory for social media, as campaigns on Facebook and activity on Twitter contributed to the BBC Trust receiving more than 25,000 emails asking that the station be kept open.

Captain Kickback says: “we need to either conclude our ablutions promptly or get off the pot with all this DAB business. The technology is nearly 30 years old and we’re still arguing about the switchover. It’s chickens and eggs though- the investment in signal strength will only come when listenership is high enough, but listenership will only be high enough once the signal strength is sufficient for DAB car stereos to be worth having. While we’re on the subject, since it is necessary by definition that a chicken has to have been born from an egg, but not similarly inherent in the nature of eggs that they must be laid by a chicken, clearly the egg came first. Furthermore, since mutation occurs only during reproduction, it’s surely inescapable that the first chicken as we know it will have been born from an egg laid by a not-quite chicken. But I digress.”

The Manchester Wall has Fallen
Having the confidence and the business acumen to beat Murdoch to the punch and put a paywall around your website is terrific. Not realising that almost nobody will pay up to £60 a year to read local gossip and restaurant reviews on Manchester Confidential is a terrific way to alienate users, lose face all over the shop and save yourself the bother of having to send out invoices to advertisers. Publisher Mark Garner won’t reveal how many of ManCon’s 260,000 free readers signed up to be paid-for subscribers to his website, but having reverted to a free model, is no doubt relieved that instead of being termed ‘a failure’ in the trade press it’s largely being described as ‘an experiment’.

Captain Kickback says: “It’s both unfair and inaccurate to compare ManCon to the Times, but nuts anyway. So long as a similar product is available elsewhere for free, it’s difficult to see why anybody would pay for their news online. It’s a brave or foolish imaginary media superhero who suggests that Murdoch has it wrong, but nuts anyway. Forcing users to pay for content will put a huge dent in user numbers, impacting advertising revenue, and while people can visit the BBC’s offering free of charge, why wouldn’t they?”


If you would like more detail on any of the issues discussed in this email, your Space and Time contact will be delighted to help.

See You Next Time!!

Captain Kickback

© 2010   Created by JonClarke   Powered by .

Badges  |  Report an Issue  |  Terms of Service