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PinkChip

For the Business Women

Members: 6
Latest Activity: Oct. 14, 2008

Welcome to the PinkChip club

I have formed this club for the women in business today.

As there are so many 'Blue Chip' companies in the leading market today, we as business women should get the word across to them and let them know that as professional business women we have a wealth of knowledge and experience which can contribute and be an asset within the commercial world.

No offence to the gents out there... within the last two decades women have leaped into the forefront of the business arena and are making valuable contributions in many areas of the commercial community, whether it's working for a corporate company or running their own successful business ventures.

So if you are business woman and would like to join the Pink Chip club and contribute in this open forum then please join the club.
All gents also invited, and any help and advice would be great for us women to be more successful.

Discussion Forum

JonClarke

Female Business Directories and Useful Links

Started by JonClarke Jul. 4, 2007.

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Lisa Connell Comment by Lisa Connell on June 19, 2008 at 10:26am
To whom it may concern,

I am writing to you in the hope that you may be able to help me with my campaign for Brain Tumour awareness through Rent a Date for Charity, a new organisation working in association with Brain Tumour Charities throughout the UK & Worldwide.

Rent a Date for Charity has been set up by me, Lisa Connell after I was diagnosed with an inoperable brain tumour in August 2006 at just 27 years of age. Since my diagnosis I has been working tirelessly to raise funds for and awareness of Brain Tumour Charities. In July 2007 I participated in a 10k run raising over £3000 having been told six months previously that I would never walk again.

I decided that raising money this way was not enough and wanted to create a way of fundraising that would create maximum exposure for the charities and be a lasting legacy. The result of this is Rent a Date for Charity and through this site I have managed to raise over £12,000.

Rent a Date for Charity is a website which people join to be members as either a bidder or a candidate up for auction. The person that bids the highest on a date candidate wins that date. Rent a Date for Charity then donates all the profits to the designated charities each year. Those profits then go towards research supported by brain tumour charities and awareness campaigns organised by Rent a Date for Charity

My drive for the site will be the Celebrity Date Auctions whereby 75% of the Net auction proceeds will go directly to the designated charities. Since launching the site the response has been huge with local and national media already covering my story. Below is a list of the media coverage so far:

TV & Radio
Brain Tumour UK Awareness DVD, London Tonight, LK Today, BBC Radio Bristol, LBC Radio, BBC Radio 5 Live, BBC Radio Somerset
Newspapers & Magazines
The Sun, Look Magazine, All Issues of the Times Group, Enfield independent, Ham & High – Repeat Coverage, LK Today, Bath Chronicle – 2 Publications, ELLE Magazine, Camden Gazette, Woman Magazine, Limited Edition, Weekly News

To raise even more money for Brain Tumour Charities, I am keen to arrange for a number of celebrities to get involved and auction a date or a an experience through the site. The website was officially launched in October 2007 and after three impressive months we closed for Christmas and re-launched again in January 2008 with a whole new brand. So far the Celebrity Dates have been as follows:


Celebrity Dates
Model Sophie Anderton
Actor Jimmi Harkishin (AKA Dev from Coronation Street)
TV Presenter Gary McCausland (Channel Five’s How to be a Property Developer)
TV Presenter and Model Donatella Panayiotou (as seen on Young Posh & Loaded)
Cheryl Baker (Bucks Fizz)
Big Brother Five’s Contestant & Model - Orlaith McAllister
Tim Shieff AKA Livewire – Urban Freeflow Running Team
Actress & Comedienne - Petra Massey


Celebrities Currently up for Auction Include:
Actor (Just recently in Sweeny Todd), Presenter, Voiceover & Extra – Nick Thomas Webster
Dating Coach, Arthur, Broadcaster & Psychologist – Jo Hemmings
Magician - Aladin

Celebrities Dates Coming Soon:
London Lite’s Dating Columnist – Alice Von Simson
TV & Radio Broadcaster – Susan Bookbinder

If you require any further information or would like to get to discuss any PR, Marketing, Events or Advertising issues please use the contact details below.

Many thanks in advance for your support for this fantastic awareness campaign, with your help we will be able to arrange a substantial amount of money for Brain Tumour Charities throughout the UK & Worldwide helping the thousands of people like myself who are affected every year.
OTHER CHARITIES
Rent A Date For Charity are now welcoming all other non brain tumour related charities to the auctions. These charities will benefit from the Celebrity Date auctions only, as the site was primarily set up as a brain tumour awareness campaign. If you would like to nominate a charity of your choice to receive these benefits please contact us for further information. admin@rentadateforcharity.com
I look forward to hearing from you further.

Kind regards

L. Connell

Lisa Connell - Director
Rent a Date for Charity Limited

Office: 020 8368 0486
Mobile: 07903 238 823
Email: lisaconnell@rentadateforcharity.com
Website: www.rentadateforcharity.com
 

Members (5)

JonClarke Monica dani Alasdair Cross Lisa Connell
 
 

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Captain Kick-Back

Watch this Space Issue 44!!

Poor ABCs for Regional Press

The most recent six-monthly ABC figures were releasedrecently. Covering the back half of 2009, the numbers provide further evidence of the continued decline in circulation across nearly all local press titles. Among daily, weekly, paid and free titles the trend was overwhelmingly negative, which will put further strain on cashflow as newspaper sales and advertising revenues suffer. The Liverpool Echo suffered a 9.5% year on year decline, dropping below the 90,000 copies mark with its figure of 88,519. Business title the Yorkshire Post misplaced 5.7% of its sales as it slipped to 43,095, while the Glasgow Evening Times’ circulation dropped by 13.2%, to 59,365.
 
Commentators describe the decline as the inevitable outcome of a trend begun in the early noughties, wherein readers began to turn away from print media, finding instead their news, events listings and classified advertising online. The continued success of the Metro is also seen as contributing to the decline, while the impact of the recession has only exacerbated the situation.
 
Captain Kickback says: “The story stays the same here, but the numbers keep getting smaller, particularly in large cities where the commuter is king, people surf the web al desko and the Metro is thriving. It’s worth noting that one of the few titles to do well, the Dorset Echo, is not only a more rural title, but one which switched from evening to morning publication shortly before the period in question. Despite a brace of innovations and shrewd ideas like the shift of titles such as the Echo and the Birmingham Mail from evening to morning distribution, the paid/free model adopted by the MEN, or the Bath Chronicle’s move from daily to weekly distribution, it would be a brave media pundit who could offer more than an apologetic grimace to the regional publishing industry. Over a long enough timeline, the printed word will surely return to nought, as will we all.”
 
London Evening Standard Raking in the Readers

Another among those brace of press innovations that I mentioned earlier, the Evening Standard’s move to free distribution and huge increase in print saw dividends in the most recent National Readership Survey results. The number of people reading the average issue rose by 133% year on year, to a fairly impressive 1.39m: a figure well above the readership of the smaller national titles (step forward The Guardian, we know you’re there. And you FT, and bring the Indie with you).
 
As Russian oligarch (an alarmingly difficult word to type) Alexander Lebedev crosses the t's and dots the i’s, j’s and umlauts on his deal to buy the Independent, word is that a similar free model will be adopted there. Given the slow and lingering death being suffered by the beleaguered national lefty title, many there might find some significant solace in the turnaround achieved at Evening Standard towers.
 
Captain Kickback says: “Does the Cyrillic alphabet even use umlauts? Wouldn’t the contracts be written in English anyway? What on earth was I thinking? Does it really matter? Probably not. We’ll gloss over that and move on. Nobody noticed. It’s fine.” 
 
Congleton Chronicle, How Appt

Another of those new innovations in the press marketplace. The Congleton Chronicle has come over all technical and released its very own free app for the iPhone. The downloadable widget allows the user to browse an e-version of the first seven pages of the newspaper. The rest of the paper is available to people who opt to pay a subscription of £2.39 per month.
 
Captain Kickback says: “The Chron is the first newspaper to have its own branded app which gives access to the full version of the newspaper. The numbers are likely to be very small at first, but this is at least a move in the right direction. It’s also probably an idea to start demanding a position in the first seven pages if you use this title regularly!” 
 
Technophiles One & All 

The 2010 award for not entirely surprising statistic goes to a recent Microsoft funded survey, which found that young men are the heaviest users of the internet. Most use it everyday and describe it as the piece of technology they are most attached to. 99% of young men go online either everyday or nearly everyday, half of them using their mobile phones to do so.
 
25% of young men (‘young’ is defined as 18-44, I’m sure some of you will be pleased to know) claimed to check their emails before they get out of bed, while 18% look at social networking sites on their mobile phones first thing. 60% of this group visit a social networking site at least once each day, and 94% use email everyday. The strength of video on demand among this demograph is worthy of note: 73% of them watch VoD at least once per week.
 
Captain Kickback says: “Computers have made the move out of the spare bedroom and into the living room (or, it would seem, the bed). 25% of men aged 18-44 watch VoD in the living room while their partners watch television. We can buy video advertising on pre-roll networks, at a surprisingly cheap rate.” 
 
We’re All For The High Jump 

...if left-leaning thinktank Compass get their way. The quango philosphiserists recently proposed a total ban on all advertising in public spaces, all advertising aimed at the under 12s and restrictions on shopfront promotions. These musings have found resonance with recent pronouncements made by David Cameron about what he perceives as the sexualisation of children and the destruction of the family, brought about by the declining standards of the media.
 
Captain Kickback says: “It’s at most unlikely that anybody’s going to systematically dismantle a worldwide industry worth nearly £300bn, but in the race to say sensible things ahead of the general election, it’s probably inevitable that the finger of neo-Victorianism will get wagged at all and sundry.”

Did You Know…

The government’s Central Office of Information is the UK’s largest advertiser with commercial radio. During the run up to a general election, the moratorium on all forms of broadcast advertising by government agencies means that radio networks have a glut of airtime to shift. This can only be terrific news for you the advertiser as rates fall and the chances of free over-delivery increase drastically.


That's your lot for another issue. If you'd like any more information on any of these stories, you can either reply to this email or contact your Space and Time team.

See you next time!!


Captain Kickback

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