Advertising & Media Community - Sharing Information - Creating Friends

Viral Starz

Information

For all those viral ads, vids, jokes, whatever, plus any chat about how to create and distribute them.

Members: 19
Latest Activity: Feb 8

If you have any great Viral links, campaigns, services etc then join the group and add them on the comments area below and we'll clear them up to here.

Viral Masterclass: The Revolution Masterclass on viral marketing

Hall of Fame sites of best virals
3DGE - Top 50 virals of everything

Viral Syndicators & Broadcasters
UK
GoViral
UnrulyMedia
Viral Ad Network
10 Yetis
Viral Manager - Rubber Republic
Digital Broadcasters
The 7th Chamber
Message Space
Gamesquat
ViralNet
US
Buzzcorp.com
Feedcompany.com
AltTerrain.com
Alterseekers.com

Viral Tracking:
ViralChart.com
Viral Video Chart
Viral Tracker

Discussion Forum

The Secret Strategies Behind Many 'Viral' Videos

Started by JonClarke Apr. 11, 2008.

Anything Guinness can do, Pot Noodle does better

Started by JonClarke Mar. 14, 2008.

There are no rules in The Blue Zone

Started by JonClarke Jul. 8, 2007.

Viral-librarian: 1 Reply

Started by DigiElla. Last reply by Casper Moller Jun. 19, 2007.

Comment Wall

Add a Comment

You need to be a member of Viral Starz to add comments!

Comment by JonClarke on February 8, 2010 at 5:20pm: I became a hero in Sweden - fantastic video - http://twurl.nl/eg2npa I am HERO! - Do take time to view this work, one of the best of 2009/2010 for sure. Very well executed!

Comment by MediaStarz on March 24, 2009 at 9:52am: New Virals To Check Out from some of the top UK agencies.
Kempt's - Celebrity Dogging - http://www.celebritypedigree.com
InboxDMG's - Multiplayer Doodle Post-It notes - http://www.gamenet.com/game/postitdrawit
Momentum's - Time Travel Quiz - http://www.faqtimetravelquiz.co.uk
Lewis Hamilton and the RC Office Grand Prix - IT'S THE NUTS!! - http://www.youtube.com/watch?v=FiLoANg6nNY - Honestly you must watch the video all the way through.

Comment by JonClarke on January 25, 2009 at 8:26pm: Sorry to those wishing to watch the spoof Honda ad below, YouTube deleted it, which is not surprising as it was very confrontational on so many levels. That's the power of the people and the Internet I suppose.

Comment by JonClarke on January 14, 2009 at 12:05am: My faves this week are...
Obama inauguration - Bye bye George Dubya Bish Bash Bush and we even broke our Facebook App virginity with this Bish Bash Bush App - do play and challenge your friends.
Bush Viral Games Increase in the run up to President-elect Obama's January Inauguration

This is starting to do the rounds again, very edgy and is either real or fake - anyone know ? - Honda Car Ad - Hizbullah v's Israel - aimed at US market?

Comment by JonClarke on January 13, 2009 at 11:37pm: First Facebook App - http://apps.facebook.com/bishbashbush/index.php try it out

Comment by JonClarke on December 1, 2008 at 1:07pm: GameSquat's new Alien Killbillies is very slick and a good viral

Comment by Claire Endean-Cance on July 2, 2008 at 4:31pm: We can seed viral games, clips and microsites to over 1 million people from our network of websites including:
http://www.gamesquat.com/
http://www.flashgames247.com/
http://www.box10.com/
could you add us as a great resource for people seeding virals. Please feel free to email me : claire@gamesquat.com

Comment by StreetBloggers.com on May 4, 2008 at 1:18pm: Become a indies blog reporter create your own blog or we'll create one for you. Revenue Sharing or paid per post. Add live updates to your blog either using wifi or your cell phone. We'll even feed live news videos, photo and text live to your site updated by the minute as news happens.

www.streetbloggers.com

Comment by Mark Rotblat on April 23, 2008 at 6:36pm: Here's a great viral campaign by Coors Light. Note the style of the video plays off of the success of the Rayban "catch sunglasses on face" video. Also note they were able to get other popular video creators (with audiences of the right demographic target, no less) to post video responses. http://www.youtube.com/watch?v=TSQD8Lk3ies

Comment by Claire Chubb on April 7, 2008 at 7:49pm: Carrying on with the 'Anything Guinness can do, Pot Noodle can do..." comment: we’ve created a fun video to spook the Guinness Tipping Point ad, which is based around a man building a domino rally around his office while he is stuck on hold for IT support. Much smaller budget, and with the rally taking place in an office!

Check it out on YouTube: http://uk.youtube.com/watch?v=IWqk-JQlUaw

This is my latest project: a video campaign for Online Connect IT – a new website aimed at offering IT support for SMEs.

Members (19)

View All

Welcome to
MediaStarz

Sign Up
or Sign In

Captain Kick-Back

Lebedev in the Money
It seemed at best an unlikely plan when it was announced last year that Alexander Lebedev and his team intended to move the Evening Standard from paid to free distribution. However after just 9 months the paper has begun making money. Doubling the print costs and bidding farewell to the revenue made from newspaper sales, in the middle of a recession no less, was a tremendously bold move. But research has shown that all those additional copies are actually being read, and the beneficial effect this has had for advertisers has seen the coffers filling up once more.

Captain Kickback says: “with politicians stopping you in the street and patting down your pockets for loose change before taking your shoes and sending you on your way, this switch to free distribution was an intuitive masterstroke. The Standard used to sell 1,600 papers at Oxford Circus on a good day. Today, they can easily give away 20,000 copies there. Although owned and managed by the same team, it’s doubtful that the ailing Independent will follow the Standard into free distribution, but there are bound to be some interesting changes afoot.”

Metr0
Associated spent a day in court recently, taking out an injunction against the humorous politickists who published a spoof version of their free commuter newspaper, Metro. Metr0, as it was called, drew attention to the new government’s stance on immigration law by leading with a fake story that Gordon Brown was being forcibly repatriated to Scotland. 20,000 copies of the paper were given out in central London, none of the paper’s other 32 areas of distribution were targeted.

Ad Decline slowing
Reports on ad spend for the first quarter of 2010 have shown that the news for local newspapers is still bad, but is getting worse slower than it has been of late. The amount spent on local press advertising Jan-March was 5.2% down on the same period last year. So far, so bad, but if you consider that Oct-Dec 2009 was 14.1% down on Oct-Dec 2008, things suddenly start to look like they might be bottoming out.

Captain Kickback says: “much of this almost-improvement will be due to classified advertisers finding the money once more to do more than just pay the wage bill and hope that nobody asks for the rent, however media mix is also playing a part here. Over the last 2-3 years many advertisers will have eschewed print media in favour of an entirely digital campaign. Now that the budget allows it, many will now be recognising the value of a more varied schedule.”

6Music
No real news for advertisers here you might think, but BBC 6Music’s 11th hour rescue is solid news for DAB broadcasting. The BBC’s commitment to raise the station’s profile and listener base rather than close it down is shoe in foot with the government re-opening discussions on a switch off date for FM broadcasting: if we are all finally going to make the switch to DAB, the Beeb will have a vital role to play in creating and promoting DAB content worth listening to. The station’s survival could also be seen as a victory for social media, as campaigns on Facebook and activity on Twitter contributed to the BBC Trust receiving more than 25,000 emails asking that the station be kept open.

Captain Kickback says: “we need to either conclude our ablutions promptly or get off the pot with all this DAB business. The technology is nearly 30 years old and we’re still arguing about the switchover. It’s chickens and eggs though- the investment in signal strength will only come when listenership is high enough, but listenership will only be high enough once the signal strength is sufficient for DAB car stereos to be worth having. While we’re on the subject, since it is necessary by definition that a chicken has to have been born from an egg, but not similarly inherent in the nature of eggs that they must be laid by a chicken, clearly the egg came first. Furthermore, since mutation occurs only during reproduction, it’s surely inescapable that the first chicken as we know it will have been born from an egg laid by a not-quite chicken. But I digress.”

The Manchester Wall has Fallen
Having the confidence and the business acumen to beat Murdoch to the punch and put a paywall around your website is terrific. Not realising that almost nobody will pay up to £60 a year to read local gossip and restaurant reviews on Manchester Confidential is a terrific way to alienate users, lose face all over the shop and save yourself the bother of having to send out invoices to advertisers. Publisher Mark Garner won’t reveal how many of ManCon’s 260,000 free readers signed up to be paid-for subscribers to his website, but having reverted to a free model, is no doubt relieved that instead of being termed ‘a failure’ in the trade press it’s largely being described as ‘an experiment’.

Captain Kickback says: “It’s both unfair and inaccurate to compare ManCon to the Times, but nuts anyway. So long as a similar product is available elsewhere for free, it’s difficult to see why anybody would pay for their news online. It’s a brave or foolish imaginary media superhero who suggests that Murdoch has it wrong, but nuts anyway. Forcing users to pay for content will put a huge dent in user numbers, impacting advertising revenue, and while people can visit the BBC’s offering free of charge, why wouldn’t they?”

If you would like more detail on any of the issues discussed in this email, your Space and Time contact will be delighted to help.

See You Next Time!!

Captain Kickback