Laurie Peters's Page

Name

Laurie L. Peters

Occupation: Current Company

Design, New media, animation, motion graphics

My Personal or Company Website

http://www.stinkywinkles.com

More Info About Me:

I am the creative director / Owner of:

http://www.30stmartins.com
http://www.stinkywinkles.com

New media and animation is my thing.

Laurie

My fave Websites:

www.stinkywinkles.com

My fave Music

I create my own: http://www.myspace.com/ebeep

My Fave Games

http://www.dorlingkindersley-uk.co.uk/static/html/features/karl/hap...

CV Summary: Where I've worked

10 years digital design and management in online new media, branding and advertising for creative agencies and blue chip organisations.
With a record of innovation, creativity in business and success in difficult, cost sensitive market conditions.

Digital Achievements:

• FWA Award for best site design – Concept and Design - Warp Records
FWA are the world’s most respected visitor hub for groundbreaking online
design with over 50 million visitors since launch

• Ricky Gervais Podcast - Digital content supplier – 2 episodes
Now more than 170 million downloads - Holder of Guinness World Record

• TUC.org Interactive DVD
Digital solution achieved the target of attracting 22,000 new members.

• DK Publishers Online viral game / youtube viral ad - Digital content supplier
Achieved promotional target click through of over 100,000 unique visitors in the first 2 weeks.

• Interactive solutions for BP Carbon Footprint
Creative lead across Europe in developing Interactive solutions to engage BP’s brand values and commitment to carbon reduction.
• BBC Culture show – Ricky Gervais digital content supplier
Achieved and increase peak of around 100,000 viewing figures.

• BBC Bristol – Best Digital Graduate - University of The West Of England
Chosen from graduation - work experience leading to freelance.
Research into interactivity and adding value to business. Virtual Reality research, CDRom design and television title sequence design.

Digital Tools:

• Interactive/online (Dreamweaver, Flash, Fireworks, Interactive tools)
• Image (Photoshop, illustrator, image manipulation and creation)
• Motion/Audio (Final cut, Logic, After effects, Reason 4.0, storyboarding)
• Other (Microsoft Office, Project Mgr, Time tracker, Omni software)



30stmartins.com / Stinkywinkles.com - 2007 Present:

Client Facing
Illustrator / Art and animations Director

• Stinkywinkles.com is my Animations portfolio
• HYPERLINK "http://www.youtube.com/watch?v=T3P-23kfT64" http://www.youtube.com/watch?v=T3P-23kfT64 - Most recent animation
• Krop.com/lauriepeters is my most recent Digital work
• 30stmartins.com is my Digital Interactive portfolio


Currently responsible for the successful running of both companies from brief inception to delivery of digital assets. I consult, present digital solutions and manage the design and build of the entire process.

Business

• Developing new business.
• Client facing, managing, creating effective and profitable
client relationships.
• Interpreting briefs, working closely with clients in developing digital
strategies. Achieving best possible results through digital mediums and platforms where possible.

Creative

• Creation of innovative online and offline digital solutions for brands
• Visualisation of concepts and ideas.
• Digital content creation and delivery of online games, micro sites, web2.0 blogs, Iphone applications, motion graphics and animation.

Project management

• Delivery to budgets, guidelines and deadlines
• Briefing and managing 3rd party suppliers and internal team members
• Quality assurance of the assets produced.
• Measuring client satisfaction and team performance.


British Petroleum, Castrol Oil - 2005 to 2007:

Digital Consultant
Senior Interactive Designer
(Europe and UK HQ)

Responsible for the execution and placement of Castrols online brand content across Europe. I consulted internal executives on digital media advertising solutions in meeting with their online marketing strategies.

Designer responsibilities

• Digital team leader across the European region of Castrol.com
• Acting as an active, integrated and trusted advisor to European Marketing Execs, providing sound online-communications counsel and excellent customer service
• Contributed to strategic business planning and demonstrated a shared commitment to Digital growth across the European Digital team
• Generated project proposals and cost estimates as needed
• Participated as an active member of the Global Digital team, sharing knowledge and supporting Global initiatives as required
• Developing online brand guidelines, conveying passion for all things “digital” in energising internal clients about new communications opportunities

Typical Digital assets produced would involve promotional micro sites, banner ads, flash content and games to more template driven CMS digital.



Contractor - 2002 to 2005:

Digital Consultant
Interactive + Motion Designer

Creator of various digital for different blue chip organisations, delivering content for clients in London, Bath and Bristol.

Typical contracts would involve:

• Thinking strategically and creatively across disciplines
• Team player - creating anything from television graphics, animation, flash banner advertising, micro-site design for B2C, public sector and the education industry
• Concept generation and front-end visuals
• Web and CDROM design, navigational schemes and their functional architecture.

Clients included: LBI Wavv Rapp & Collins, Tate London,
Disney Paris, Orange, Toyota (Europe) , AdArt, Attik, Sony Music



Attik (London) – Fulltime & Freelance 2001 to 2002:

Senior Creative
Interactive and New Media

Reporting directly to Creative Exec Simon Needham I was responsible for delivering Web design and build, new media and video content for Attik.com and their clients. The senior creative is also responsible for inspiring and the development of creative skills and thinking of junior designers. Evidence of this thinking can be seen in ‘NoiseLab’, which is published by Attik.

Senior Creative responsibilities

• Creating unique interactive solutions and driving high-level design and implementation in the digital arena
• Problem evaluation and creative solution generation
• Understanding and awareness of designing for emerging technologies and platforms
• Cross discipline design and thinking






Continued…










Vistec BCC - 1999 to 2000:

Web Designer
Touch Screen and Online media

Reporting directly to head of Vistec I was responsible for design and development of all internal BCC interactive activity.

Designer responsibilities

• Taking design briefs and delivering internal, external websites and content
• Front-end development of touch screen technology / Interactive information points which are located in and around the City centre
• Responsible for the upkeep and development of Bristol City Councils online presence and development
• Attending council meetings as a member of vistec and as an experienced web designer.



Qualifications

Degree BA (Hons) Graphic Design ( Digital and New Media ) (2:1)
University of the West of England

BTEC National Diploma Graphic Design (Distinction Pass) - City College Manchester, 1993 » 1995.

Art Foundation Fine art (Distinction Pass) - Salford College of Technology, 1989 » 1990.

Strengths:

Many

Other sites I frequent:

http://www.qbn.com