Breast Cancer Awareness Month, October 1st – 31st 2007

Against Breast Cancer and CharityGreetings.com

Launch

The ‘1 in 9’ Campaign

Connecting the UK’s Breast Buddies

Against Breast Cancer asks Breast Buddies to make their thought ‘literally’ count

Against Breast Cancer, a leading charity in diet and lifestyle research for breast cancer, wants to connect friends across the UK - 'Breast Buddies' - during Breast Cancer Awareness Month in October to raise £90,000, which will support 1,000 breast cancer patients in their research study for one year.

“One in nine women in the UK will be diagnosed with breast cancer and most of us know someone who has suffered from the disease. We want to highlight this in the ‘1 in 9’ campaign to remind women to continue to check themselves on a regular basis”, says Anne Byard, Head of Fundraising at Against Breast Cancer.

Instead of sending traditional greeting cards for the remainder of 2007, Against Breast Cancer is urging their supporters and the general public to buy a bundle of 9 Charity Greetings for the special price of £9 and connect with nine of their ‘Breast Buddies’. £5 will support breast cancer research.

A Charity Greeting is a charitable and environmentally friendly alternative to a traditional greeting card allowing senders to do something extra special by supporting charity; making their thought literally count. Consumers can choose from a stylish new range of designs, and each Charity Greeting will be virtually posted through their friend’s letterbox. It’s like getting the real thing, without the paper waste.

In addition to birthday, anniversary and good luck designs, amongst others, CharityGreetings.com has created a ‘Breast Buddies’ exclusive range which friends can send to one another online during Breast Cancer Awareness Month and help spread the word.

Those who purchase a ‘1 in 9’ bundle may enter into a competition to win a number of fantastic prizes for them and nine of their ‘Breast Buddies’, and those who show their support will also be listed on the ‘1 in 9’ Wall of Fame.

To support the ‘1 in 9’ campaign simply log onto www.charitygreetings.com/1in9.

The '1 in 9' campaign is powered by technology donated by CharityGreetings.com.

“Please support your ‘Breast Buddies’ and Breast Cancer Awareness Month by buying a bundle of nine Charity Greetings.” says Byard.

“Making a small change in your normal purchasing behaviour, such as sending a Charity Greeting instead of a greeting card will aid Against Breast Cancer and the environment. It says more about the relationship between sender and receiver; a thoughtful alternative.” says CharityGreetings.com co-founder Miles Hartzel.